Marketing (20th Edition) by William M. Pride
Format: PDF eTextbooks
ISBN-13: 978-0357033791
ISBN-10: 0357033795
Delivery: Instant Download
Authors: William M. Pride
Publisher: Cengage
Gain an understanding of today’s marketing principles with Pride/Ferrell’s engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics.
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