M – Marketing (5th Edition)
Format: PDF eTextbooks
ISBN-13: 978-1259446290
ISBN-10: 1259446298
Delivery: Instant Download
Authors: Dhruv Grewal
Publisher: McGraw-Hill Education
Value-Added, Every Time. Grewal’s value-based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value. M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format that allows for easy classroom and assignment management.
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