Persuasion – Social Influence and Compliance Gaining (6th Edition)
Format: PDF eTextbooks
ISBN-13: 978-1138630611
ISBN-10: 1138630616
Delivery: Instant Download
Authors: Robert H Gass
Publisher: Routledge
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion).
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