PDF | Introduction to Mass Communication – Media Literacy and Culture (8th Edition) by Stanley Baran

Introduction to Mass Communication – Media Literacy and Culture (8th Edition) by Stanley Baran

Format: PDF eTextbooks
ISBN-13: 978-0077507985
ISBN-10: 0077507983
Delivery: Instant Download
Authors: Stanley Baran
Publisher: McGraw-Hill

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.