PDF | Public Relations – Strategies and Tactics (11th Edition)

Public Relations – Strategies and Tactics (11th Edition)

Format: PDF eTextbooks
ISBN-13: 978-0205960644
ISBN-10: 9780205960644
Delivery: Instant Download
Authors: Dennis L. Wilcox
Publisher: Pearson

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.