Essentials of Marketing Research ISE (6th Edition) Joseph F. Hair
Format: PDF eTextbooks
ISBN-13: 978-1266261503
ISBN-10: 1266261508
Delivery: Instant Download
Authors: Joseph F. Hair
Publisher: McGraw-Hill
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors’ years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.
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