PDF | Focus Groups – Theory and Practice (Applied Social Research Methods) (3rd Edition)

Focus Groups – Theory and Practice (Applied Social Research Methods) (3rd Edition)

Format: PDF eTextbooks
ISBN-13: 978-1452270982
ISBN-10: 1452270988
Delivery: Instant Download
Authors: David W. Stewart
Publisher:  SAGE

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data.