PDF | International Marketing (UK Higher Education Business Marketing) (5th Edition)

International Marketing (UK Higher Education Business Marketing) (5th Edition)

Format: PDF eTextbooks
ISBN-13: 978-1526848598
ISBN-10: 1526848597
Delivery: Instant Download
Authors: Pervez Ghauri
Publisher: McGraw

Now in its fifth edition this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging, and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: the importance of international marketing to creating growth and value; the management practices of companies, large and small, seeking market opportunities outside their home country; why international marketing management strategies should be viewed from a global perspective; the role of emerging economies in today’s business environment; and the impact of increased competition, changing market structures, and differing cultures upon business.