PDF | Media & Culture – An Introduction to Mass Communication (Eleventh Edition)

Media & Culture – An Introduction to Mass Communication (Eleventh Edition)

Format: PDF eTextbooks
ISBN-13: 9781319058517
ISBN-10: 1319058515
Delivery: Instant Download
Authors: Richard Campbell
Publisher: St. Martin’s

2007 Update of the fifth edition. While we all use digital technology daily, many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students’ understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.