Retailing Management (10th Edition)
Format: PDF eTextbooks
ISBN-13: 978-1259573088
ISBN-10: 1259573087
Delivery: Instant Download
Authors: Michael Levy
Publisher: McGraw-Hill Education
Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers:
•The use of big data and analytical methods for decision making.
•The application of social media and mobile channels for communicating with customers and enhancing their shopping experience.
•The issues involved in providing a seamless multichannel experience for customers.
•The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.
•The impact of globalization on the retail industry.
This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor’s manual with additional cases and teaching suggestions. In keeping with the authors’ goal of providing a “good read” for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples.
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