PDF | Consumer Behavior (8th Edition) by Wayne D. Hoyer

Consumer Behavior (8th Edition) by Wayne D. Hoyer

Format: PDF eTextbooks
ISBN-13: 9780357721292
ISBN-10: 0357721292
Delivery: Instant Download
Authors: Wayne D. Hoyer
Publisher: Cengage

Hoyer/MacInnis/Pieters  CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.