PDF | Foundations of Marketing (9th Edition)

Foundations of Marketing (9th Edition)

Format: PDF eTextbooks
ISBN-13: 978-0357129463
ISBN-10: 0357129466
Delivery: Instant Download
Authors: William M. Pride
Publisher: Cengage

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource — Pride/Ferrell�s FOUNDATIONS OF MARKETING 9E. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You’ll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface.